Every business owner wants an efficient sales process, but it can be hard to know where to start with so many different models. So I’ve created a straightforward sales funnel…
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What is the difference between sales and marketing? Don’t rely too much on selling and very little on marketing, or vice versa. Marketing and selling each bring value and balance to…
How do you differentiate your business from your competitors? First, companies must create a defensible moat around their business that portrays them as unique and exciting to their prospects. This…
Since the beginning of humanity, people have used stories to communicate. Stories can take a dry message and paint an incredibly engaging picture. Moreover, a well-told story can live forever…
Most small business owners have little experience in hiring salespeople. So instead, they use their instincts and learn by trial and error, often looking for characteristics of successful salespeople they’ve…
Most business owners would rather spend time attracting new leads than pursuing referrals. It can be more fun to look for new customers, and gathering new leads is an ego…
