How do you differentiate your business from your competitors? First, companies must create a defensible moat around their business that portrays them as unique and exciting to their prospects. This…
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Since the beginning of humanity, people have used stories to communicate. Stories can take a dry message and paint an incredibly engaging picture. Moreover, a well-told story can live forever…
Most small business owners have little experience in hiring salespeople. So instead, they use their instincts and learn by trial and error, often looking for characteristics of successful salespeople they’ve…
Most business owners would rather spend time attracting new leads than pursuing referrals. It can be more fun to look for new customers, and gathering new leads is an ego…
Jeffrey Gitomer is a prolific sales author and trainer with a robust catalog of books. Jeffrey Gitomer’s books tend to be filled with no-nonsense and sometimes irreverent advice about selling,…
Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…
