When selling a product or service, it’s tempting to offer discounts in order to attract new customers. However, low pricing leads to lower profits and a less sustainable business model….
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It seems to me that everywhere you look there are “experts” telling you how to build a business plan or trying to sell you their sure-fire software that can magically…
When was the last time you hired someone because they were a little weird? I’ve written before about the benefits of hiring employees that don’t fit the stuffy corporate profile….
Are you familiar with SWOT analysis? The acronym stands for Strengths, Weaknesses, Opportunities, and Threats. Don’t let it fool you: While SWOT analyses can be incredibly extensive and seem like…
As a small business owner, you know the importance of customer feedback. From validating a new idea to making pivots in your current enterprise, knowing what the people want (and…
It’s that time of the year: I’m talking about the all-important annual performance review. You probably become more anxious as the day approaches. Before I go into details on how…
