How do you show clients your value? To extend the lifetime value or longevity of a customer relationship, we must continually remind our clients how we add value to their…
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Often strategy is only as good as the implementation. West Point grads learn that strategic plans are a function of intelligent planning. What, then, can you glean for your business?…
When deciding on pricing for your product or service, there is a sweet spot that will allow you to outprice your competition while still raking in sales. This sweet spot…
Project-based businesses like marketing agencies and contractors depend on winning bids and delivering long-term projects for their clients. As a result, these businesses can easily fall into the trap of…
When it comes to decision-making, there are two leading schools of thought. Some people believe in “trusting their gut,” following their intuition when faced with opposing facts. Others think that…
In business, everything is a negotiation: your sales strategies, sure, and the way you communicate with your employees and stakeholders. Learning better negotiation strategies and techniques will help you in…
