Creating a culture of innovation and building a culture of innovation in your business cannot happen overnight. Sometimes it’s there from the beginning—like Google, Tesla, or Apple. Other times it’s…
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How do you show clients your value? To extend the lifetime value or longevity of a customer relationship, we must continually remind our clients how we add value to their…
Often strategy is only as good as the implementation. West Point grads learn that strategic plans are a function of intelligent planning. What, then, can you glean for your business?…
When deciding on pricing for your product or service, there is a sweet spot that will allow you to outprice your competition while still raking in sales. This sweet spot…
Learning how to price services for your business is often a painful lesson for business owners, especially in bid or contract work companies. It might seem straightforward, but before you…
Project-based businesses like marketing agencies and contractors depend on winning bids and delivering long-term projects for their clients. As a result, these businesses can easily fall into the trap of…
