Business owners frequently ignore or aren’t familiar with the concept of how to use customer lifetime value. They tend to look at the upfront expenditure needed to complete a sale…
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When choosing a retail location, there are a great number of factors to think about. The more of these things you consider, the more likely you are to find an…
Something I’ve seen many times in my career as a business coach is the trend of the overworked, anxious, stressed-out leader. The relationship between stress and productivity seems obvious: the…
Raising prices when your business is doing well is easy. But during slow times, how much should you charge your customers? Over the years of coaching small business owners, I…
As I have preached for years, communication is the response you receive, not just the words you say. If your team isn’t responding to your vision, you haven’t communicated it…
What is the difference between sales and marketing? They rely too much on selling and very little on marketing, or vice versa. Marketing and selling each bring value and balance…
