Running a business involves interpreting a lot of numbers. There are expenses to track, salaries to be paid (including your own!), and profit margins to be calculated. Amidst all these equations, do you know the cost of acquiring a single customer? Knowing your customer acquisition…
There are hundreds of sales experts that opine at great length about the most impactful tips and tricks to ensure sales success. Most of them have great techniques that small business owners can learn from. However, what is usually overlooked is a bit more fundamental…
Running a small business can be very complex and there are many distractions for the owner. Frequently, I see cash flow management become a secondary duty when business is booming and there is a perception that it will continue forever. I also know that pushing…
It seems to me that everywhere you look there are “experts” telling you how to build a business plan or trying to sell you their sure-fire software that can magically do it for you. Everytime I see one of these pitches I laugh to myself,…
It’s the beginning of another quarter and I am chancing a guess that your quarterly business plan may not be very effectively constructed. Most entrepreneurs usually have a strong sense of where they want to take their business, but a tactical plan is not written…