I’ve always championed going beyond customer satisfaction to achieve customer delight. When we try to become genuinely irresistible to our prospects, magic happens. Harnessing the power of customer insights and…
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Customer referrals are indispensable if you want to grow your customer base organically. A referral program incentivizes your customers to share your product or service with their family or friends….
Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
Your product or service should meet an existing market demand rather than trying to create one. Too many entrepreneurs do this wrong—they develop an idea and then try to find…
Any seasoned salesperson can tell you that sales is an art and a science. Salespeople’s mistakes, especially when new to the game, can quickly turn a prospect into a burned…
The sales team is the engine that keeps a company running, but a team is only as strong as its leader. If you’re not seeing results in your organization, your…
