Contrary to popular belief, you don’t need to be an expert to interpret analytics for your business. Data tracking tools have made it easier than ever to understand the numbers…
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Although networking is a popular topic of conversation among entrepreneurs, small business owners often lack a specific strategy to build and maintain meaningful connections. The truth is, there’s more to…
Learning how to identify trends in consumer habits is an invaluable skill for a business owner. If you know how to analyze customer behavior, you can stay ahead of market…
I’ve always championed going beyond customer satisfaction to achieve customer delight. When we try to become genuinely irresistible to our prospects, magic happens. Harnessing the power of customer insights and…
Customer referrals are indispensable if you want to grow your customer base organically. A referral program incentivizes your customers to share your product or service with their family or friends….
Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
