When you sell on price, that’s the only selling point people will focus on. They may want the “deal of a century” or feel they are not being exploited. Value…
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Why is influencer marketing important? It’s because it’s the seed, or the start, of ideas that can help growth for the learner or buyer and the company. “Hey, where did…
Creating a customer value proposition takes time and dedication to one core message, as it differentiates you from your competitors. Regardless of size, every company and business typically has a…
Is cognitive sales bias getting in the way of your sales momentum? The insidious thing about biases is that they’re tough to identify. However, cognitive sales bias could significantly damage…
Many sales reps can enjoy higher levels of success by pitching to C-level executives. These are the prominent decision-makers who have the power to give you the green light and…
Many business owners are plagued by a feast-or-famine sales cycle, but what if there’s another way? Keeping your sales pipeline full is the key to sustainable, long-term profit and growth….
