The book Never Lose a Customer Again by Joey Coleman is an excellent reminder that customer retention, client delight, and the lifetime value of clients are all critical to small…
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Have you ever had an experience as a customer that stands out in your mind, for better or worse? Of course, people tend to remember the worst interactions they’ve ever…
Two years into the pandemic, many workplaces have either pivoted to remote work entirely or evolved to include a hybrid remote and in-office work model. In some cases, this was…
Have you ever seen a marketing agency whose own marketing was terrible? What about life coaches whose personal lives are trainwrecks or accountants with unorganized finances? You’d probably think twice…
Here is a big “aha” moment for small service-based business owners: your ability to scale a business is limited because you only invoice your client for hours worked. As a…
As a small business owner, if you haven’t read the book Think Again by Adam Grant, you must move it to the top of your reading list. This book is…
