Is direct mail dead? With the prevalence of digital marketing techniques and the changing marketing landscape, it’s easy to think so. When did you last pay attention to the “junk”…
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Extra sales aren’t just a bonus for small business owners; they can mean the difference between success and failure. When the stakes are so high, you want to ensure your…
Your value proposition defines your brand as a business owner. A unique value proposition is a concise mission statement that summarizes what your business does and what differentiates you from…
The world of sales and marketing has changed dramatically in the past 10 years. The advent of inbound lead generation has proven to be a critical component of a robust…
There are lots of “secrets” out there about how to improve your sales, margins, and closing ratios. However, none of these touted how-tos are truly secrets. Instead, they’re tried-and-true, successful…
As a small business owner, you may have strong feelings about sales scripts – strong negative feelings. It’s true: the term “sales script” makes many entrepreneurs (and even employees) shudder…
