Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…
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When it comes to advertising, small business owners tend to work hard on a short, focused list of marketing initiatives that are most familiar to them. As a result, they…
Many entrepreneurs are quick to create a marketing plan for their business. What always gets missed, however, is an organized sales plan. The sales strategy for many small companies tends…
Jim Rohn once said that you shouldn’t wish things were more straightforward; you should wish that you were better. This goes doubly for sales prospecting. Sales prospecting is hard work…
A shorter sales cycle means driving more quality leads in less time, eventually increasing profit. However, with so much of the sales process resting in your customer’s court, it can…
So many entrepreneurs I work with are stunned when I point out that they’re wasting a large portion of their marketing budget. The question that trips them up is this:…
