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Jim Rohn once said that you shouldn’t wish that things were easier: you should wish that you were better. This goes doubly for sales prospecting. Sales prospecting is hard work that requires planning, aggressive activity, time management, and a goal-focused mindset. Unfortunately, in today’s saturated market, sales leaders need to think outside the box to truly succeed.
Old-school Sales Prospecting Ideas
In our world of social media, we’re always connected and yet never truly connecting. Sometimes the best sales prospecting tips require you to ditch modern technology and get back to what sales prospecting is all about: establishing a human connection.
Marketers today rely too heavily on waiting for prospects to initiate an outreach to our businesses. This seems to be an easy way out to avoid outbound personal prospecting. It’s effortless to send out a batch of emails to prospects, so the onus is on them to respond. However, you’re not likely to make much of an impression that way.
Business leader Jeb Blount, in his book Fanatical Prospecting, proposes what sounds like a radical idea in this day and age: returning to the art of the phone call. His theory is that we need to aggressively “interrupt” our prospects with outbound telephone calls to get on their radar. If you only rely on single-dimension sales strategies, you won’t see the results you want.
These phone calls, when done right, can make a great impression on your sales prospects. You can demonstrate your understanding of their needs and give them a voice to attach to your name. It’s much easier to convince someone to say “yes” on the phone than it is over email, which is one of the best sales prospecting tips in the business.
How can I improve my sales prospecting?
It’s not enough to make these phone calls and hope for the best—you need to strategize. Here are four sales prospecting tips to help you achieve results.
- Successful prospecting requires severe discipline, especially regarding your schedule. Blount talks about blocking off hours early in the day to stay focused entirely on making calls interrupting prospects. He refers to these as the Golden Hours. You must maximize this time and not be distracted by anything but calling.
- Superior sales performance is built upon quality projections. If you don’t take the time to plan your sales activities, you can’t win. You need to use data to determine how many calls you must make to reasonably deliver your projections. Too often, we spitball our numbers instead of using the data to justify and drive our activity.
- Procrastination, perfectionism, and paralysis are limiting mindsets. It’s so easy for us to put off making calls out of fear of rejection in one form or another. We try and over-study, over-prepare, and delay so that we can get it just right. In this case, done is better than perfect. Put your fears aside and make the call.
- Remember the purpose of prospecting. One of the most significant sales prospecting tips I can give is to tell you not to do too much in that initial phone call. Outbound sales calling is solely about setting up meeting appointments. Relationship building is important but it should come later.
Old-school sales prospecting is an art that many have forgotten. If you want to work on these sales prospecting tips and techniques, fill out my contact form, and let’s schedule a free video call to discuss your prospecting strategies and prospecting process.