How do you differentiate your business from your competitors? First, companies must create a defensible moat around their business that portrays them as unique and exciting to their prospects. This…
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Almost all business leaders, managers, and owners find it challenging to learn to deal with conflict. However, overcoming the fear of confrontation is essential for anyone in a leadership position,…
I was shocked to hear of Tony Hsieh, formerly the CEO of Zappos, passing on. I was fortunate to meet him on a Zappos Las Vegas customer support center tour…
Since the beginning of humanity, people have used stories to communicate. Stories can take a dry message and paint an incredibly engaging picture. Moreover, a well-told story can live forever…
Most small business owners have little experience in hiring salespeople. So, instead, they use their instincts and learn by trial and error, often looking for characteristics of successful salespeople they’ve…
Most business owners would rather spend time attracting new leads than pursuing referrals. While it can be more fun to look for new customers, gathering new leads can boost your…
