When selling a product or service, offering discounts to attract new customers is tempting. However, low pricing leads to lower profits and a less sustainable business model. When considering different…
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It seems that everywhere you look, there are “experts” telling you how to build a business plan or trying to sell you their sure-fire software that can magically do it…
When did you hire someone last because they were a little weird? I’ve written about the benefits of hiring employees who don’t fit the stuffy corporate profile. Hiring fresh, creative,…
As a small business owner, you know the importance of customer feedback. From validating a new idea to pivoting in your current enterprise, knowing what the people want (and what…
Many people want to avoid the daunting process of setting up and growing a new business from scratch. As a result, buying an existing business has become a reasonable alternative….
Have you ever wondered why some businesses successfully provide excellent customer experiences while others fail? The answer lies in their database of customers. A database of customers is more than…
