How do you show clients your value? To extend a customer relationship’s lifetime value or longevity, we must continually remind our clients how we add value to their experience with us….
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When deciding on pricing for your product or service, there is a sweet spot that will allow you to outprice your competition while still raking in sales. This sweet spot…
Learning how to price services for your business is often a painful lesson for business owners, especially for bid- or contract-work companies. It might seem straightforward, but before you know…
Project-based businesses, such as marketing agencies and contractors, depend on winning bids and delivering long-term projects for their clients. As a result, these businesses can easily fall into the trap…
When it comes to decision-making, there are two leading schools of thought. Some people believe in “trusting their gut,” following their intuition when faced with opposing facts. Others think that…
Everything is a negotiation in business: your sales strategies, sure, and how you communicate with your employees and stakeholders. Learning better negotiation strategies and techniques will help you in every…
