Most small business owners have little experience in hiring salespeople. So, instead, they use their instincts and learn by trial and error, often looking for characteristics of successful salespeople they’ve…
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Most business owners would rather spend time attracting new leads than pursuing referrals. While it can be more fun to look for new customers, gathering new leads can boost your…
Jeffrey Gitomer is a prolific sales author and trainer with a robust catalog of books. Jeffrey Gitomer’s books tend to be filled with no-nonsense and sometimes irreverent advice about selling,…
Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…
When it comes to advertising, small business owners tend to work hard on a short, focused list of marketing initiatives that are most familiar to them. As a result, they…
Many entrepreneurs are quick to create a marketing plan for their business. What always gets missed, however, is an organized sales plan. The sales strategy for many small companies tends…
