When brainstorming new lead generation techniques, it’s essential to think creatively. Your competitors are likely all taking similar approaches to pursue new clients or customers, which means you’ve got to…
Read More
Many business leaders fall into the trap of casting too wide a net with their sales strategies. Successful salespeople, however, know that quality matters far more than quantity. To understand…
Many entrepreneurs are incredibly savvy and talented, but too many lack the basic knowledge to prepare for a sales call. Although you may already have salespeople on your staff, every entrepreneur…
Business owners frequently ignore or aren’t familiar with how to use customer lifetime value. They tend to view the upfront expenditure required to complete a sale as an expense rather…
Every business owner wants an efficient sales process, but it can be hard to know where to start with so many different models. So I’ve created a straightforward sales funnel…
What is the difference between sales and marketing? Don’t rely too much on selling and very little on marketing, or vice versa. Marketing and selling each bring value and balance…
