Does your business have a customer value proposition? Many business owners overlook this crucial step, assuming their value proposition is obvious. This is only sometimes the case. Here’s what you…
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The term “intellectual property” (IP) can confuse small business owners. Your intellectual property is essentially the identity of your business and brand, and it’s crucial to protect it at all…
When you first start a business, you usually have to be the manager, sales team, marketing manager, and everything in between. As your business grows, however, you can’t continue to…
If you’re not repurposing your business’s online content for monetization purposes, you’re missing out on an untapped stream of content revenue. All of the blog posts, videos, infographics, social media…
Many business owners spend so much time chasing success that they aren’t sure how to sustain it once they arrive. Managing business growth requires strategy. While reaching those initial milestones…
Many business leaders fall into one of two categories: becoming so focused on the day-to-day that they lose sight of the bigger picture, or getting so caught up in long-term…
