Business owners can face unprecedented disruptions to everyday processes when the future feels uncertain. An unstable economy, cybersecurity threats, tensions abroad, new tariffs, or severe weather events can all create…
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Customer referrals are indispensable if you want to grow your customer base organically. A referral program incentivizes your customers to share your product or service with their family or friends….
Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
Cultural resilience is when an organization’s ability to adapt to uncertainty is baked into its culture. It’s the difference between a company that goes under at the first sign of…
Studies have shown that 90% of top business performers demonstrate high levels of emotional intelligence in the workplace. Despite the importance of this skill, only 36% of people are emotionally…
Most managers and CEOs believe they should be proactive rather than reactive. This makes sense: Isn’t it better to prepare and act first rather than scramble to put out fires…
