How well do you handle emergencies as a business owner? An adaptable entrepreneur considers crisis management strategies before they become necessary. If you haven’t considered creating a crisis management plan for…
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Business owners can face unprecedented disruptions to everyday processes when the future feels uncertain. An unstable economy, cybersecurity threats, tensions abroad, new tariffs, or severe weather events can all create…
Customer referrals are indispensable if you want to grow your customer base organically. A referral program incentivizes your customers to share your product or service with their family or friends….
Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
Cultural resilience is when an organization’s ability to adapt to uncertainty is baked into its culture. It’s the difference between a company that goes under at the first sign of…
Studies have shown that 90% of top business performers demonstrate high levels of emotional intelligence in the workplace. Despite the importance of this skill, only 36% of people are emotionally…
