Since the beginning of humanity, people have used stories to communicate. Stories can take a dry message and paint an incredibly engaging picture. Moreover, a well-told story can live forever…
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Most small business owners have little experience in hiring salespeople. So, instead, they use their instincts and learn by trial and error, often looking for characteristics of successful salespeople they’ve…
Most business owners would rather spend time attracting new leads than pursuing referrals. While it can be more fun to look for new customers, gathering new leads can boost your…
Franchising can be a lucrative business opportunity for those seeking an exciting extension of your business. However, if you’re looking to franchise your business or become a franchisee, it’s essential…
For many entrepreneurs, buying a franchise seems like a lucrative career opportunity. You gain all the advantages of owning your own business while relying on an already-established brand name to…
In the late ’90s, I was blessed to be a co-founder and Senior Vice President of Operations of a wildly successful retail chain start-up. In 1993, I was significantly influenced…
