Many business leaders fall into the trap of casting too wide a net with their sales strategies. Successful salespeople, however, know that quality matters far more than quantity. To understand…
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Many entrepreneurs are incredibly savvy and talented, but too many lack the basic knowledge to prepare for a sales call. Although you may already have salespeople on your staff, every entrepreneur…
Business owners frequently ignore or aren’t familiar with how to use customer lifetime value. They tend to look at the upfront expenditure needed to complete a sale as an expense…
Very few business owners, executives, and hiring managers believe their introverted staff can excel in a sales role. However, an introvert can become a killer salesperson if encouraged to use…
Every business owner wants an efficient sales process, but it can be hard to know where to start with so many different models. So I’ve created a straightforward sales funnel…
What is the difference between sales and marketing? Don’t rely too much on selling and very little on marketing, or vice versa. Marketing and selling each bring value and balance to…
