Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
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Your product or service should meet an existing market demand rather than trying to create one. Too many entrepreneurs do this wrong—they develop an idea and then try to find…
Any seasoned salesperson can tell you that sales is an art and a science. Salespeople’s mistakes, especially when new to the game, can quickly turn a prospect into a burned…
The sales team is the engine that keeps a company running, but a team is only as strong as its leader. If you’re not seeing results in your organization, your…
How strong is your product’s value proposition? While any entrepreneur can tell you what their product or service does off the top of their head, most struggle with crafting a…
When sales are down, the problem is often not the product—it’s how we discuss it. All good marketing is good storytelling. Creating a brand story that speaks directly to your…
