Who is responsible for customer success? Leaders and executives hire client success managers, or CSMs, to be the face of customer interaction and subsequent success. However, the business owner or…
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Medical and legal professionals have continuing education credit requirements, but what about the rest of us? While there are no mandates for those in human resources, marketing, sales, or some…
When you sell on price, that’s the only selling point people will focus on. They may want the “deal of a century” or feel they are not being exploited. Value…
Why is influencer marketing important? It’s because it’s the seed, or the start, of ideas that can help growth for the learner or buyer and the company. “Hey, where did…
Creating a customer value proposition takes time and dedication to one core message, as it differentiates you from your competitors. Regardless of size, every company and business typically has a…
Is cognitive sales bias getting in the way of your sales momentum? The insidious thing about biases is that they’re tough to identify. However, cognitive sales bias could significantly damage…
