The sales funnel model concept has been made far too complex for successful implementation within small businesses. When I started my coaching firm, I named it Business Simplified LLC because my focus was to help business owners comprehend overly complicated ideas and help them develop…
Business owners are always ready to find the next cool tech tool that can help them increase their efficiency and maximize profits. If your company relies on product or service sales, it’s essential to look for solutions that help you manage your potential and existing…
Most of us business owners struggle with crafting high quality promotional messages, marketing materials or sales letters. It is really hard to be effective, and to the point, without a proven guideline. I would like to introduce you to an acronym called AIDA. It’s not…
There are hundreds of sales experts that opine at great length about the most impactful tips and tricks to ensure sales success. Most of them have great techniques that small business owners can learn from. However, what is usually overlooked is a bit more fundamental…
Are you struggling to figure out a way to differentiate your business from dozens of those wanna-bes that are creeping up on you? Was your business cruising along for years and then you realized that some new company is “eating your lunch”? If so, please…
I frequently hear from business owners that they can’t get their marketing message across and stimulate action with their prospects. As part of my coaching program, I teach business owners a simple process and methodology about how to write a great advertisement, sales letter, and…