The sales team is the engine that keeps a company running, but a team is only as strong as its leader. If you’re not seeing results in your organization, your…
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How strong is your product’s value proposition? While any entrepreneur can tell you what their product or service does off the top of their head, most struggle with crafting a…
When sales are down, the problem is often not the product—it’s how we discuss it. All good marketing is good storytelling. Creating a brand story that speaks directly to your…
Business owners like to move quickly. Many times, urgency trumps planning. I have seen this often in my clients, especially when it’s time to build or rebrand a website. Web…
Most of my entrepreneur clients, at some point in our coaching relationship, want me to help them refine their marketing plan more clearly. I like to show them how business…
Does your business have a customer value proposition? Many business owners overlook this crucial step, assuming their value proposition is obvious. This is only sometimes the case. Here’s what you…
