Your product or service should meet an existing market demand rather than trying to create one. Too many entrepreneurs do this wrong—they develop an idea and then try to find…
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Any seasoned salesperson can tell you that sales is an art and a science. Salespeople’s mistakes, especially when new to the game, can quickly turn a prospect into a burned…
The sales team is the engine that keeps a company running, but a team is only as strong as its leader. If you’re not seeing results in your organization, your…
How strong is your product’s value proposition? While any entrepreneur can tell you what their product or service does off the top of their head, most struggle with crafting a…
When sales are down, the problem is often not the product—it’s how we discuss it. All good marketing is good storytelling. Creating a brand story that speaks directly to your…
Business owners like to move quickly. Many times, urgency trumps planning. I have seen this often in my clients, especially when it’s time to build or rebrand a website. Web…
