Last Updated on May 31, 2025 by Dave Schoenbeck
If you’re a business owner with a website, you want to consider taking your online presence to the next level by starting a blog. Effective blogging takes time, so many business owners are hesitant to pursue it. However, the benefits of writing a blog far outweigh the cons of time expenditure.
Business owners in every industry can benefit from writing a blog. Here are the most compelling 4 reasons to write a blog.
1. Blogging builds authority.
Blogging about your industry establishes you as a thought leader in your field. It allows you to demonstrate your knowledge and share your personal experiences. This builds a rapport between you and your readers, making them more inclined to purchase your goods or services, especially if your competitors aren’t blogging or their blogs aren’t up to par.
A blog is a great place to answer any questions your ideal audience would have and to tell them why you’re the one who can fix their problems. You can show that you better understand your clients and their needs than your competitors. Establishing yourself as an expert in your field is one of the best reasons to write a blog (even if you might not always feel like an expert).
2. Blogs provide free value to your audience.
Your blog posts offer value to your audience in the form of informative content. While someone might not buy your product or service from looking at your website alone, they can get a feel for your offer by reading through your blog. This excites them to purchase and helps you narrow your client base to people who are on board with your message.
3. Your blogs help you stand out from the crowd.
It can be tough to stand out in a crowded marketplace, but blogging enables you to showcase your personality and what makes you and your business unique. Blogging establishes a relationship between you and a potential client: You’re no longer a faceless business but a person with a name and a unique message.
By showing the personal side of your business, you increase your likability. Nowadays, consumers are looking to connect with people, not brands. A blog is a seamless way to be both simultaneously, and this is one of the most invaluable reasons to write a blog.
4. Blogging is a helpful marketing tool.
Writing a blog helps you refine your message and provides numerous marketing opportunities. You can include a call-to-action at the bottom of each post to encourage conversions. Additionally, advertising your blog or having other bloggers link back to you can help you reach a wider audience than you had before.
Not to mention one of the most convenient reasons to write a blog: it’s a great stash of content you can recycle later, for example, if you decide to write a book. You could even mine past blog posts into a free eBook, a video lecture, or infographics to get the most out of your hard work. Write it once, and use it forever!
I am a true believer in the power of content creation and blogging. If you’re looking for more reasons to start a blog, please fill out my contact form, and I’ll help convince you to begin your blogging journey.
Coach Dave
