Last Updated on February 28, 2025 by Dave Schoenbeck
Jeffrey Gitomer is one of my favorite sales experts and authors. His book, The Little Gold Book of Yes! Attitude is not about sales but success. A quote I love is, “It’s your thoughts behind the words you speak that create your attitude.” Indeed, attitude is everything if you want to be successful in business and life. 
Lessons from The Little Gold Book of Yes! Attitude
The Yes! Attitude book is full of wisdom Gitomer gained during his long career. Here are a few pearls of wisdom from The Little Gold Book of Yes! Attitude that will be particularly useful for any business leader.
- Change your input to change your attitude. If you seek a positive mind and attitude, you must expose yourself to positive information and surround yourself with positive people.
- You were born to win but must plan, prepare, and expect to win. It doesn’t happen overnight.
- Similarly, the will to win is nothing without the will to prepare to win. Everyone wants to win, but not everyone is willing to do the work, which is how success is achieved.
- You will get whatever you want if you help enough people get whatever they want. In the business world, people-pleasing is necessary. It would be best to approach every interaction, from your customers to fellow business owners, with a willingness to help. That mindset will get you far.
- Ignore people who will tell you, “You can’t.” Instead, surround yourself with people encouraging you to shoot for the stars.
- If you have nothing beautiful to say, say nothing. You don’t want to be a naysayer in anyone’s life. That will only prevent them from reaching their full potential.
- Don’t dwell on or complain about the problem; concentrate on the solution. Complaints without action achieve nothing and bring down the mood of everyone else. Focus on what can be done instead of what can’t be changed.
- Forgive and move forward. Grudges block positivity. Until you clear the past, you are destined to repeat it.
- A failure is an event, not a person. Think of failure as “it,” not “me.” One failure does not define who you are. Every business leader experiences some degree of failure in their career. It’s not what happens to you; it’s what you do with what happens to you.
- Every obstacle presents an opportunity if you are looking for it. A Yes! Attitude means seeking out the silver lining in every setback.
- Hard work makes luck. Working hard to accomplish your goals will do more for you than a lucky break ever will.
- It’s not what you say; it’s how you say it. So, be mindful of the way you communicate. You indeed catch more flies with honey than with vinegar.
The Little Gold Book of Yes! Attitude is a valuable tool for any business leader. If you want to develop your Yes! Attitude: a business coach can help. Click on my contact form for a complimentary coaching session, and we’ll discuss how to put the Little Gold Book of Yes! Attitude to work for you.
Coach Dave
Dave Schoenbeck is a professional business and executive coach who translates complex business methods, processes, and strategies into actionable plans to dramatically improve financial results. Read more about Dave here.
Latest posts by Dave Schoenbeck (see all)
- How to Create a Customer Referral Program for Your Small Business - March 27, 2025
- Tips for Maximizing Marketing ROI for Your Small Business - March 20, 2025
- How to Create a Resilient and Adaptable Culture in Your Business - March 13, 2025
