Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…
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When it comes to advertising, small business owners tend to work hard on a short, focused list of marketing initiatives that are most familiar to them. As a result, they…
When my son was a high school basketball player, a well-known sports psychologist was hired to help his team readjust their mindset. The goal was to improve overall team performance…
Writing a performance review is stressful for many business owners and managers. Of course, it happens every year, but it can feel awkward and harsh to boil your employee’s performance…
I’ve always admired the United States Marine Corps. My father served during the Korean conflict, so our household was highly influenced by military leadership principles growing up. When I read…
I hate to admit it, but I have had a terrible time forgiving people who somehow wronged me. The research for this article has helped me think through my shortcomings….
