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A photo of the book Built to Sell on a table overlooking a park

Every Entrepreneur Should Read the Book Built to Sell

By Dave SchoenbeckSmall Business PlanningNo Comments

John Warrillow’s book Built to Sell is a must-read for anyone with an entrepreneurial spirit, whether thinking about starting a business or in the early stages of business ownership.  There…

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July 30, 2020
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a photo of hats, headphones, passports, and drinks that show how cool it is for a small business owner's vacation

Preparing for the Small Business Owner’s Vacation

By Dave SchoenbeckWork Life Balance ArticlesNo Comments

It surprises me how rarely business owners take a vacation. I see it in my clients: they’re reluctant to take time away from the business, and if they do, it’s…

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July 23, 2020
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A photo of the cover of the Ries and Trout book titled The 22 Immutable Laws of Marketing

My Favorite Best Practices From The 22 Immutable Laws of Marketing

By Dave SchoenbeckSales & Marketing AdviceNo Comments

Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…

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July 16, 2020
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a potter's hands shape a pot on a wheel much like the creation of a small business strategy

How to Build a Small Business Branding Strategy

By Dave SchoenbeckSales & Marketing AdviceNo Comments

When it comes to advertising, small business owners tend to work hard on a short, focused list of marketing initiatives that are most familiar to them.  As a result, they…

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July 9, 2020
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Phil Jackson is one of the best sports coaches that used psychology to attain three world championships

How to Apply Sports Psychology to Develop Your Leadership Skills

By Dave SchoenbeckArticles on LeadershipNo Comments

When my son was a high school basketball player, a well-known sports psychologist was hired to help his team readjust their mindset. The goal was to improve overall team performance…

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July 2, 2020
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Expert Tips When Writing a Performance Appraisal

Expert Tips When Writing a Performance Review

By Dave SchoenbeckBuilding a Better TeamNo Comments

Writing a performance review is stressful for many business owners and managers. Of course, it happens every year, but it can feel awkward and harsh to boil your employee’s performance…

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June 25, 2020
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Dave Schoenbeck - Business & Executive Coach
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Carefree AZ 85377
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