I’ve always championed going beyond customer satisfaction to achieve customer delight. When we try to become genuinely irresistible to our prospects, magic happens. Harnessing the power of customer insights and…
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How well do you handle emergencies as a business owner? An adaptable entrepreneur considers crisis management strategies before they become necessary. If you haven’t considered creating a crisis management plan for…
Business owners can face unprecedented disruptions to everyday processes when the future feels uncertain. An unstable economy, cybersecurity threats, tensions abroad, new tariffs, or severe weather events can all create…
Customer referrals are indispensable if you want to grow your customer base organically. A referral program incentivizes your customers to share your product or service with their family or friends….
Why is marketing return on investment (ROI) so difficult to measure? The truth is that many companies don’t prioritize the right metrics. It’s not enough to only track web traffic…
Cultural resilience is when an organization’s ability to adapt to uncertainty is baked into its culture. It’s the difference between a company that goes under at the first sign of…
