Jeffrey Gitomer is a prolific sales author and trainer with a robust catalog of books. Jeffrey Gitomer’s books tend to be filled with no-nonsense and sometimes irreverent advice about selling,…
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John Warrillow’s book Built to Sell is a must-read for anyone with an entrepreneurial spirit, whether thinking about starting a business or in the early stages of business ownership. There…
It surprises me how rarely business owners take a vacation. I see it in my clients: they’re reluctant to take time away from the business, and if they do, it’s…
Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Trout and Ries are marketing strategists whose work…
When it comes to advertising, small business owners tend to work hard on a short, focused list of marketing initiatives that are most familiar to them. As a result, they…
When my son was a high school basketball player, a well-known sports psychologist was hired to help his team readjust their mindset. The goal was to improve overall team performance…
