The great jazz player Miles Davis once said, “If you hit the wrong note, it’s the next note you play that determines if it’s good or bad.” Although jazz isn’t…
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It can be challenging for business owners who have grown their companies from the ground up to relinquish control as the business expands. Considering the importance of marketing in business,…
I always joke with my clients that if you want to talk with other business owners, you can reach them at 3:00 a.m. because they’re all awake worrying into the…
How do you show clients your value? To extend a customer relationship’s lifetime value or longevity, we must continually remind our clients how we add value to their experience with us….
The term “outcome-based marketing” might seem redundant—after all, don’t we always want to achieve outcomes from our marketing campaigns? Although CEOs might understand what they want from a marketing strategy,…
A lack of trust within a team can completely derail your business objectives. Unfortunately, we’ve seen this play out repeatedly in our workplaces and others. For example, Republicans and Democrats used…
