It’s a dilemma that many agency owners and CEOs face: should you hire for potential or experience? On the one hand, an experienced, higher-paid creative can perform immediately. But on…
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Learning how to price services for your business is often a painful lesson for business owners, especially in bid or contract work companies. It might seem straightforward, but before you…
When an employee struggles in a job, managers often respond in three ways: to reshape the position to fit the person better, move the person to another role, or ignore…
In today’s world, marketing is everything. So much information exists at our fingertips, and without marketing, there’s simply no way for small businesses to stand out. However, this doesn’t mean…
Project-based businesses like marketing agencies and contractors depend on winning bids and delivering long-term projects for their clients. As a result, these businesses can easily fall into the trap of…
As a small business owner, if you haven’t read the book Think Again by Adam Grant, you must move it to the top of your reading list. This book is…
