The book has ranked as publisher McGraw-Hill’s best-selling business book of all time, and there is much to be learned from his unique, proven approach to the sales process. Best…
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The great jazz player Miles Davis once said, “If you hit the wrong note, it’s the next note you play that determines if it’s good or bad.” Although jazz isn’t…
It can be challenging for business owners who have grown their companies from the ground up to relinquish control as the business expands. Considering the importance of marketing in business,…
I always joke with my clients that if you want to talk with other business owners, you can reach them at 3:00 a.m. because they’re all awake worrying into the…
How do you show clients your value? To extend a customer relationship’s lifetime value or longevity, we must continually remind our clients how we add value to their experience with us….
The term “outcome-based marketing” might seem redundant—after all, don’t we always want to achieve outcomes from our marketing campaigns? Although CEOs might understand what they want from a marketing strategy,…
