The Ultimate List of Lead Generation Techniques

When brainstorming new lead generation techniques, it’s essential to think creatively. Your competitors are likely all taking similar approaches to pursue new clients or customers, which means you’ve got to be present in those channels.

However, your competitors have likely not considered many online and offline lead-generation techniques. Targeting these lead-generation techniques can help you stand out and put your product or service in front of new eyes.

Innovative Lead Generation Techniques

• Be an online authority. Answering questions on websites like Quora or Reddit will establish you as an expert in your field, generating a reputation for your business.
• Look up. People love the novelty of blimps, balloons, aircraft banners, and skywriting. These are great ways to get a lot of eyes on your business.
• Provide information. The primary aim of your digital lead-generation techniques should be to provide valuable content and establish yourself as a thought leader in your industry. Blog posts, free downloads, and eBooks can all help you get there.
• Try transportation. Many people rely on public transit for their daily commute. Advertising on buses, taxis, or bus benches can hugely impact this crowd.
• Advertise in the community. Some businesses rely so much on the big picture that they don’t consider their prospects’ daily lives. Try advertising wherever your target audience spends time, such as in church bulletins, radio ads, local newspapers, city directories, movie theaters, or bulletin boards at local businesses.
• Have a contest. Hosting a contest or giveaway is a great way to collect email or cold-call list data.
• Encourage reviews. The best advertising is word of mouth. Encourage your happy customers to leave reviews and testimonials on sites like Google and Yelp so potential customers can find them.
• Host an event. Nothing puts you front and center in your community like hosting an event. This can be a networking gathering, a virtual summit, an online webinar, a panel, or other events that will position you as a leader while generating new leads.
• Pay for ads. Paid search and social media ads will put your business in front of your targeted demographics, and you only pay when people click. This is a great way to drive traffic if you’re confident in your website’s conversion performance or landing page.
• Add a live chat widget. A chat widget on your website can collect information and provide basic customer service. It’s a win-win.
• Get mentioned. The excellent press goes a long way. Go on a podcast or contact local news if your business is doing something noteworthy. You can also respond to Help a Reporter Out (HARO) requests to help get your name in print.
• Volunteer. You can generate more positive press and meet prospective clients in your area by getting involved in your community.

If you’re looking for additional lead-generation techniques, I can help. Download the complete list here. 

How many of these lead generation techniques will work for your business? The answer might surprise you. Complete my contact form for a complimentary coaching session, and we’ll discuss new lead-generation techniques you can implement immediately.

Coach Dave