Often strategy is only as good as the implementation. West Point grads learn that strategic plans are a function of intelligent planning. What, then, can you glean for your business?
Strategies have the power to guide you through a storm while also learning how to manage it. When you formulate a business-level strategy, you succeed in your business.
You cannot “hope” your business will work and pivot with your clients. Yes, you must understand how your business fits in the marketplace, what your competition is doing (or not), and how to do it better. But hope has no home in a solid strategy.
How do you react if your offer differs from the customer’s experience? How do you react when you learn why people buy from your competitors and not you?
Rather than create a reactive strategic plan, a proactive one empowers you to be prepared. In addition, Forbes suggests that you can incrementally improve by leveraging your product vision and customer feedback. For example, rather than release 1000 widgets, release 50 and make changes.
Don’t neglect the testing phase when learning how to create a business strategy. Marketers constantly perform A/B testing. They change the font, colors, images, and overall feel to elicit a positive response. Applying this to your business, test your products with people outside your organization to gain a feel for utility.
Starting with three air mattresses on their floor, the founders earned $80 per night per bed. Other listings popped up on their site, but bookings did not match the same growth pattern.
On a whim, the founders hired photographers to take better photos for their high-dollar listings. Within a relatively short period, bookings increased.
Thus, original photos were lacking, but professional images were compelling. Further, everything is scalable in this example. Finally, the quality of camera phones at this time made it the perfect storm.
Next, consider Tesla’s business strategy of selling the Roadsters with zero profit margin so later they can sell the Model X, then Model 3, with some profit. They knew they could not scale meaningfully out of the gate, so they played the long game.
With a market cap of over $500 billion, they are far above their competitors as of the writing of this article. They created the demand for luxury electric vehicles. At the same time, they integrated themselves into the supply chain of the batteries so they could scale later, and it paid off. As a result, it studied the industry, environment, and competitors. They realized their strengths and positioning—and built their business strategy around their findings rather than the status quo.
There are many ways to help scale your business. However, when learning to create a business strategy, you must be honest with yourself. Can you do it alone, or will you need a coach or assistance? Can you do everything yourself or hire people to take on important tasks?
According to Entrepreneur, this is how to expand your business:
To this list, I would add “hire a coach.” You might not know the best business strategies, but a coach can help you determine the best path forward. A good coach will encourage action, planning, and hard work.
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Coach Dave
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