In general, it’s a good idea to base your business model on evergreen products rather than relying on trends that come and go. That said, consumer behavior trends can give you an idea of where the marketplace is headed and allow you opportunities to freshen up your marketing and product offerings.
Knowing trends in your industry and globally gives you insight into your target customers’ values. You can use consumer behavior trends to market your products, personalize your advertising, and customize your goods and services according to the present moment.
Consumer behavior trends vary from industry to industry. Here’s how you can identify the latest trends in your niche and put them to good use.
Identifying trends in consumer buying behavior is the first step to keeping your offerings exciting and current. The next step is making good use of them. While you don’t want to jump on every trend, having this data can give you a better idea of where your industry is headed.
As a small business coach, I’ve helped countless clients reevaluate their offerings and messaging to align with their ideal customers. If you want even more tips on growing your business, sign up for my email list here, and I’ll send you free blog posts every week.
Coach Dave
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