I want to focus specifically on the medical delivery system because it is an easy target to learn from. I have personal and business friendships with quite a few doctors. I like them and enjoy socializing and playing golf with them. I also enjoy coaching them, and I have coached many. I respect their talents, wisdom, and expertise. I don’t like how poorly their patients are treated before and after the appointment.
So, how about a few examples:
The answer and the opportunity gap are that patient satisfaction isn’t measured or supervised, and corrective behavior isn’t done. I don’t think this is because the Dr. doesn’t care. It is because they aren’t making it important enough to their front office.
Doctor offices are an easy target, but your business or business unit most likely has the same challenges.
I want you to succeed, so please give this some action! If you want some advice on designing a guest delight program that is irresistible to your customers, click here.
Coach Dave
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