One of the biggest head-scratching challenges in business is to try and figure out how to effectively convince a dominant “type A” personality that your idea or product is worth considering.
First, let’s work through the list of some of the classic characteristics of this dominant personality type:
I will bet that you have a pretty good mental picture of this person. In fact, you probably have conjured up a name and muttered a few expletives about a former client or boss. Ironically, the dominant personality frequently leads organizations and becomes a decision maker because of their historic relentless pursuit of results. The American business community appreciates the do-whatever-it-takes leader that drives profitability and gets extraordinary execution.
I have 6 suggestions for you:
One of my favorite thought leaders is John Maxwell. One of John’s famous quotes is…”leadership is influence, nothing more, nothing less.” So my suggestions on how to influence a dominant personality suggests a bit of manipulation. I prefer to think that if you want to be more influential with a strategy or decision or successful selling your product, you should understand who you are selling to and how to get them to seriously value your pitch. That’s not manipulation. It’s called success.
If you are interested in a complimentary coaching session that will provide you with a list of actionable strategies for your business, click here.
Coach Dave
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