Small Business Planning

How to Increase the Market Value of Your Company

Have you ever wondered how to increase the market value of your company? Many business owners don’t start thinking about this in earnest until they’re ready to sell their business, but this is a big mistake. It’s easy to think about exiting the business. It’s more important to do the hard work to drive performance first.

How to Make Your Business Stand Out

The key is to make your business stand out from the competition. To increase the market value of your company, you need to differentiate yourself from others in your industry. Even if selling is the last thing on your mind, the steps you take to increase your value will strengthen your company and boost your sales for years.

Here are a few ways to begin to increase the market value of your company today.

  • Branding: Having a consistent and well-established brand will make your business attractive to potential future buyers and help your bottom line long before you plan to exit.
  • Consistent and increasing profitability: Buyers like to see businesses whose profits manage to increase year after year.
  • New products in the pipeline: Without new products constantly in the works, your company will grow stale, and your competition will pass you by. Having plans and potential for future growth is essential for the longevity of your business.
  • Originality: 
What makes you different from your competitors? Understanding this will help guide your marketing strategy and set you apart. Being one-of-a-kind will also add unique value when you’re ready to sell.
  • Leadership in your industry: Being an industry leader will put your company miles above your competitors in value. Strive to stay ahead of the curve when it comes to market trends.
  • Reputation: When someone buys your business, they also buy your reputation. If you’re known for consistent quality in your industry, this will add immense value to your company.
  • Buzz: What are people saying about you? Is your brand famous on social media? Of course, visibility goes along with reputation, but your marketing will handle itself if you’ve built a buzz-worthy brand.
  • Great talent: An experienced team is precious to a potential buyer. You’ll improve your day-to-day operations and build a solid foundation for future employees and customers alike by investing in critical people.
  • Accurate and understandable financials: Maintaining your books and keeping up with your finances will show potential buyers you know your value. Clarity and accuracy give you more negotiating power.

Thinking about how to increase the market value of your company should be at the core of your business strategy, even if you’re decades away from selling. Not only will you set your future self up for success, but you’ll also enjoy that success in the present.

If you are serious about learning how to increase the market value of your company, you need a professional business coach. Click here to schedule a complimentary coaching session, and let’s talk about how to increase company valuation.

Coach Dave

 

 

10 CRITICAL RESPONSIBILITIES OF A BUSINESS OWNER

LEARN MORE about the book or fill out the form below to download it.

Follow Dave
Dave Schoenbeck is a professional business and executive coach who translates complex business methods, processes, and strategies into actionable plans to dramatically improve financial results. Read more about Dave here.
Follow Dave
Dave Schoenbeck

Dave Schoenbeck is a professional business and executive coach who translates complex business methods, processes, and strategies into actionable plans to dramatically improve financial results. Read more about Dave here.

Share
Published by
Dave Schoenbeck

Recent Posts

How to Turn Your Problems and Obstacles into Opportunities

In business, obstacles tend to appear when we least expect them. We can allow ourselves…

3 days ago

Irresistible Tips on How I Can Identify and Create My Unique Small Business Value Proposition

Does your business have a customer value proposition? Many business owners overlook this crucial step,…

1 week ago

How to Protect Intellectual Property as a Small Business Owner

The term “intellectual property” (IP) can confuse small business owners. Your intellectual property is essentially…

2 weeks ago

What do General Managers do, and What are the Roles and Responsibilities of a GM?

When you first start a business, you usually have to be the manager, sales team,…

3 weeks ago

Why You Should Develop Content Monetization Strategies for Your Business

If you’re not repurposing your business’s online content for monetization purposes, you’re missing out on…

1 month ago

Artfully Managing Your Business Growth and Success

Many business owners spend so much time chasing success that they aren’t sure how to…

1 month ago