Business development books do more than teach; they inspire. So, even if you disagree with a process or suggestion, you’ve been allowed to become aware of it. Here are my favorite four of the best books on sales and marketing.
Choosing books for entrepreneurial professionals is no small ask. Unfortunately, not all marketing and sales books will resonate with you or your customers. Some focus on the customer impact, while others focus on the sales technique. Some have practical examples, while others are more lecture-style. But remember, too, just because it doesn’t resonate now doesn’t mean it cannot become valuable down the road.
Often, colleges and universities offer their syllabi online, and you can peruse the required reading. This is a great way to choose your marketing and sales books if you’re trying to understand future trends or what others are discussing.
As you read any book related to your craft of passion, take notes and reflect. If you’re unwilling to mark up the book, try using a pad and pen to jot down your thoughts and takeaways. Plus, some books have an exercise at the end of a chapter to help you solidify the learnings.
The best books on sales and marketing are the books that resonate with you and you get the most from. So please share your ideas with others who have read the book, share it with friends, or create a club to discuss critical takeaways. As always, what you put in, you get out. Click here for a complimentary video coaching call with Coach Dave to discuss your sales and marketing opportunities.
Coach Dave
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