“Any business school course on strategy will give you the two main elements: exploiting your current advantage and exploring new ones.” Let’s first focus on the two action words, “exploitation and exploration.” Those two words made me consider writing this post regarding our strategy responsibilities.
When I work with CEOs, one of the most challenging projects is how we can identify and exploit our unique selling proposition. Our viewpoint on our point of differentiation is frequently muddled and clouded by our opinions, recent customer feedback from the whiners, and a parochial viewpoint from valued staff members.
We need absolute clarity, courage, and enthusiasm to define and defend what makes our firm truly different. Another real opportunity overlooked is devoting time and energy to exploring new advantages. This is the most challenging task for the leader because it is a green field of creativity, and we are chained to our past success and legacy cash flow. We subordinate this important job because it is uncomfortable, risky, and unfavorable in most companies.
I encourage you to sign up for my weekly free business articles. Click here for some ideas.
Coach Dave
Every successful business starts with a solid strategy. But what is a business strategy, and…
I recently heard a respected therapist describe anxiety as being "a disturbed relationship with certainty."…
There is some debate among small business owners about whether a company website should list…
Many small business owners, especially new entrepreneurs, need help understanding the importance of creating a…
Have you ever thought about starting your own business? Nowadays, there are numerous blog posts…
A strategic partnership can be a great way to breathe new life into your organization…
