Things fall apart if the owner isn’t in the store to monitor the displays. Ideally, if they write out their retail merchandising standards, they can empower their staff to execute their vision without constantly having to be in the store.
Your visual merchandising is what differentiates your brand from your competitors. The visual components of your product placement can solidify your branding and appeal to new customers. However, inconsistent or unappealing displays can have the opposite effect, sending mixed signals and driving customers away.
It’s essential to ensure your merchandising standards are up to date to communicate your brand message and ensure your team has the tools they need to make sales. Also, it’s essential to document these standards so your employees can ensure compliance even when you’re not physically present.
Having a set of guidelines for your visual merchandising will establish consistency in your store, even as displays, products, and signage may change. If you’re not sure where to start when it comes to documenting your retail merchandising standards, here are a few questions to consider:
Displays
Shelves
Signage
Presentation
Once you know how everything should look, write these rules down for your employees to follow. Then, you can rely on them to uphold your retail merchandising standards if you give them a road map.
If you don’t know where to start with your retail merchandising standards, don’t panic. A business coach can help. Fill out my complimentary coaching form, and we’ll set up a free call so you can talk to an expert in retail store merchandising.
Coach Dave
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